A24

In the early days of A24, the production company came to Steven with an idea to promote a new film. David Lowry’s A Ghost Story explores the meaning of life after death through the beautifully haunting film, so we created a space where A24 fans could come “explore the other side” themselves by shopping for their own future ghost sheet. Guests were given an eerie questionnaire, a ghost sheet fitting, and their own A24 ghost sheet to take home with them. With a shoestring budget (and a lot of late nights), our team was able to create a fun and strange retail experience that landed on the front page of AdWeek and the Hollywood Reporter.

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Team: Steven Jos Phan
Creative Direction: Steven Jos Phan
Design: Vanessa Noritz, Lauren Espeseth
Production: Steven Jos Phan
Fabrication: Steven Jos Phan, Anthony Cunard, Lauren Espeseth
Website: Watson