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Herschel

I was originally brought on by Partners & Spade to design the SoHo flagship store for Herschel, and when the pandemic hit after one week of exploration, I ended up shifting to designing a look & feel for Herschel’s future retail program, all alongside an updated brand voice and visual language. I was responsible for creating retail guidelines, an updated brand look & feel, and the visuals for a new campaign to introduce Herschel’s new approach.

*Final images of spaces and campaigns were not designed or executed by me or Partners & Spade but were the product of our work steering Herschel.

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Team: Partners & Spade
Creative Direction: Andy Spade & Erik Heywood
Management: Nicole Solano