Experiential Art Director / Design Lead
Lauren’s roots are in architectural design, but her 10 years of agency experience have shaped a strong focus on experiential. She’s a 2D & 3D design generalist and a seasoned communications designer (particularly RFPs) — excelling in strategic brand and project development through presentation design. She leads with a deep understanding of the build process and what it takes to see things through. Her clients keep coming back for her intuition, speed, and easy-going attitude.
Lauren works with agencies as well as directly with brands and small businesses. She also works on many personal projects and interiors from her small farm in the Catskills. She holds a BA in Architecture from Columbia University.
laurenespeseth@gmail.com / linkedin
Select Clients
Anthropic, Netflix, Starface, A24, Converse, Amazon, Herschel, Schick, Away, Oprah, Spotify, Gap, HBO, Champion, MLB, Propel, Gatorade, Uniqlo, Puma, Adidas Originals
Wheel House
Experiential Design
Retail Design & VM Approach
Brand Identity Development
Art & Design Direction
Presentation Design
3D Modeling & Rendering
Fabrication Oversight
Netflix / Art Direction
Converse / Retail Design
Anthropic / Keynote Event Design
RSL SF / Retail Design
Hunter Boots / Spatial Design
Happy Being / Packaging
A24 / Spatial Design
Happy Being / Branding & Art Direction
Cabin / Interior Design
Herschel / Brand Repositioning
Herschel / Retail Design Approach
Soleil Toujours / Branding
HBO / Spatial & Graphic Design
Adidas Originals / Spatial Design
Propel / Spatial & Graphic Design
Propel / Spatial & Graphic Design
Struktur Lab / Branding
Starface / VM Approach
Gap / Spatial Design
Schick / Campaign Art Direction
Schick / Branding
Amazon Ads / Art Direction
Amazon / Production Design
Select Press
Surface Mag “Same, But Better: Inside Herschel Supply’s Design-Driven Era of Reinvention”
Airbnb “The most liked homes on Airbnb’s Instagram from 2023”
Forbes “Schick Celebrates Men’s Individuality In New Ad Campaign”
Fast Company “I experienced Oprah for the first time on her 2020 live tour. This is what it was like”
AdWeek “Inside A Ghost Store, A24's Strange, Moving, Immersive Promotion for A Ghost Story”
LA Times “A24’s spooky way of promoting Rooney Mara and Casey Affleck’s ‘A Ghost Story”
Paper Mag “Hunter Boots Made It Rain at Grand Central Station”
Forbes “How 160 Year Old Brand Hunter Is Focused On Experiential Marketing In The Age Of Shaky Retail”
Cabin Porn “@littleriverupstate by @laurenespeseth & @stevenjosphan”
Oprah / Spatial & Graphic Design
Siia Cosmetics / Branding
After Hours / Branding
Greenpoint Library / RFP Design
Ratty Books / Branding
Cottage / Interior Design
Origins / Spatial & Graphic Design
Puma / Spatial Design
Collective Co-working / Interior Design
Spotify / Special Gifting Design
Away / Special Gifting Design