I was brought on by MAS to lead the design of Anthropic’s booth at Google Cloud Next 2025. This booth represented the AI company’s very first foray into representing their brand spatially since bringing on an events & experiences team. With a tight timeline and budget to guide us, we designed a series of reconfigurable elements that felt warm and living room-like, allowed for maximum booth capacity (the footprint was overflowing with guests every Anthropic’s demo sessions), and could also be stored and used again for future events.

This project was designed and executed by a very small team. I was responsible for all aspects of the spatial design of the booth, as well as communicating that design to clients and our fabrication partner. We moved from design exploration to final client approvals in about just over a week.